Paragon Nordic and Svenska Krämfabriken Dalarna join forces to form UNARO Nordic

- an instant Nordic leader

We're building the future together. Starting now.


Paragon Nordic and Svenska Krämfabriken Dalarna are two of the Nordic region's leading developers and producers in beauty, personal care, and chem-tech. Now, we are uniting to broaden our offering and increase our capacity to provide strong brands with innovative products and high-quality manufacturing.

Our offer includes skin and hair care, styling, sun protection and dental care, as well as products formulated for textile care, sports activities, household and industry.

Welcome to UNARO Nordic's new home online. We'll be all moved in soon.

Press release


Paragon Nordic and Svenska Krämfabriken Dalarna unite to form UNARO Nordic – a new Nordic leader.

Paragon Nordic and Svenska Krämfabriken Dalarna are joining forces under a new name: UNARO Nordic. The newly formed company becomes a leading Nordic player in developing and producing beauty, personal care, and chem-tech products, ready to capture even greater market share.

Paragon Nordic and Svenska Krämfabriken Dalarna are two of the largest developers and contract manufacturers in the Nordics when it comes to personal care and chem-tech. Their offerings span skincare and haircare, styling, sun protection, oral care, and products formulated for textile care, sports, household, and industrial use. The two companies are now joining, broadening capabilities and enhancing the capacity to supply strong brands with innovative products and high-quality manufacturing.

UNARO Nordic aims to surpass one billion SEK in turnover already by 2025.

"With this union, we're creating an even stronger platform for long-term competitiveness and growth – both for ourselves and the customers we'll continue this journey with," says Fredrik Vejgården, incoming CEO of UNARO Nordic AB.

The wide range of product categories, combined with in-depth expertise in, for example, packaging and regulatory affairs, makes UNARO Nordic a comprehensive partner in the industry.

"Our strategy is clear. We want to be a one-stop shop for existing and new clients, with a strong focus on developing solutions that build their unique brands," says Johan Mattsson, board member of the newly formed company and co-founder of Svenska Krämfabriken.

Lars Blak, Chairman of the Board at UNARO Nordic and former CEO and owner of Paragon Nordic, sees the merger as a perfect match:

"The combined potential is huge. These are businesses with shared values and complementary customer offerings. I know many of Paragon Nordic's clients have longed for product types we'll now be able to deliver."

Paragon Nordic operates facilities in Vallentuna, Eket, and Skarnes, Norway. Svenska Krämfabriken Dalarna's production is located in Borlänge, which will also serve as UNARO Nordic's headquarters. The new company will have around 330 employees across four locations.

UNARO Nordic's initial focus will be on the Nordic market. However, collaboration with international partners represents a key opportunity going forward.

"There is considerable appeal for a Scandinavian supplier and partner that enables creative and sustainable product solutions. We see how we can meet demands beyond the Nordics," says Fredrik Vejgården.


CONTACT
Fredrik Vejgården

fredrik.vejgarden at unaronordic.com

Unaro Nordic Takes Shape

A new era for innovation and manufacturing

Today, Unaro Nordic's new logo is unveiled – a symbol of the merger and the direction we are taking together. The graphic identity is designed to reflect what we build: a modern company that combines experience, innovation, and strength in two successful businesses.

The fact that Paragon Nordic and Svenska Krämfabriken Dalarna have united under the common name Unaro Nordic marks not only the start of a new company, but also the beginning of a new era in the industry. The new logo is therefore powerful, with unique details in the typography that breathe development, innovation, flow, and forward movement. The linked U and N signal a union, collaboration, and partnership, both internally and externally. This also ties in with the symbolism in the name Unaro - where the elements of the word stand for, among other things, unity, harmony, creativity, focus, and security.

Unaro Nordic brings together decades of experience from two of the Nordic region's largest developers and contract manufacturers in beauty, health, and technical consumer products. The result is a complete partner that combines in-depth specialist expertise in formulation, manufacturing, packaging, and legislation with growing production capacity.

"This is a historic merger that gives us a whole new strength. We are building on the best from two successful companies and together creating a platform that can shape the market of the future – both in Scandinavia and internationally. The new logo symbolizes so much more than our name, not least our common vision of the future," says Fredrik Vejgården, CEO of Unaro Nordic.

The launch of the logo is therefore more than a visual change – it is the starting signal for something new. Unaro Nordic is now emerging as a solid player with the ambition to challenge old structures, welcome new processes, and lift the industry to new levels.

"The future is here – and it's called Unaro Nordic," concludes Fredrik Vejgården.

E-MAIL

hello at unaronordic.com

CONTACT

par.borgersen at unaronordic.com

lars.blak at unaronoric.com

johan.mattsson at unaronordic.com

fredrik.vejgarden at unaronordic.om