A defining moment in advanced facecare, haircare & sun innovation
At Cosmoprof Worldwide Bologna 2026, Unaro Nordic marked a significant milestone: the first time presenting under our own brand, with a clear and deliberate point of view.
This was not about visibility for its own sake, but about showing up with intention — and demonstrating how modern beauty concepts, spanning advanced facecare, functional haircare and next-generation suncare, are brought to life through expertise, structure and innovation.
From preparation to direction in modern beauty development
There comes a point when preparation is no longer enough, and the focus shifts from anticipating what lies ahead to actively shaping it.
Our presence at Cosmoprof reflected that shift.
Rather than presenting a broad and fragmented offer, we chose to focus on three core categories — Face, Hair and Sun — each expressed through carefully developed product concepts.
From a Barrier Strengthening Cream designed to support skin resilience, to a Super Exosome & PDRN Serum representing the next generation of regenerative skincare, the ambition was clear: to demonstrate how high-performance formulations are developed with both function and market relevance in mind.
Within cleansing and prep, concepts such as a Micellar Foam Cleanser and a Hydro Grip Makeup Primer illustrated how everyday routines can be elevated through texture, efficacy and user experience.
Advanced skincare & formulation conversations that create value
Across the exhibition days, one pattern became increasingly clear.
The most meaningful conversations rarely started with “What do you offer?”, but instead with “How did you develop this?” — particularly around formulations that caught the eye with innovative textures and their sensorial performance and skin feel. That’s why we, amongst others, showed multifunctional hybrids within sun, face and hair - reflecting the growing demand for simplified yet high-performing routines.
This shift opened the door to deeper dialogue, where formulation strategy, ingredient choices and performance claims became central to the conversation. It is in these exchanges that real value is created — where curiosity leads to understanding, and where expertise becomes something tangible and shared.
Cross-functional expertise & product innovation
A defining aspect of our presence was how we showed up as a team, bringing together colleagues from across Unaro Nordic — including R&D, product development, commercial, sustainability and communication.
This made it possible to move seamlessly from concept to technical discussion, whether around the sensorial performance of an invisible dry shampoo, the hold and finish of a modern wax stick, or the formulation logic behind hybrid skincare and suncare solutions.
It is one thing to speak about capability, but something entirely different to demonstrate it in real time, across disciplines and in direct dialogue with partners and customers.
A milestone for Unaro Nordic & our future direction
The importance of this milestone was reflected not only in how we presented ourselves, but also in the presence of our leadership team, including CEO Fredrik Vejgården, who was on site throughout the event.
As Fredrik Vejgården noted:
“This really was a moment of pride — not only in how we present ourselves and our brand, but in how our people meet customers and partners. The level of professionalism, curiosity and engagement throughout Cosmoprof reflects who we are becoming, and where we are going.”
More than an exhibition — a foundation for future innovation
Cosmoprof 2026 was not just about being present, but about demonstrating what Unaro Nordic looks like when everything comes together — from idea to execution, and from expertise to experience.
It marked a first step under our own brand, clearly defined in both direction and ambition, while also establishing a strong foundation for continued development within advanced skincare, functional haircare and next-generation sun protection.
We extend our sincere thanks to everyone we had the opportunity to meet, and to all teams and partners who contributed to making this possible.
Perhaps our product concepts sparked your interest or simply raised new ideas. If you would like to continue the conversation, we would be happy to connect. Either way, we are glad you stopped by for a visit, please continue to our main site where you can explore everything from what we do and who we are, to product areas, our services and what our take on sustainability is.
So, what's next?
To check out the inspiring product concepts from Cosmoprof - naturally! Enjoy the moment and remember that our team only is a click away.
Show me the Product concepts